Really Crappy Advice -- And How to Keep It From Killing You

In recent weeks I’ve been watching events unfold in Sedona — that whole James Arthur Ray thing and how people died in an ersatz sweat lodge. I suppose for many people, a terrible event such as this (where people paid $9,000 for the privilege of dying a horrible death, surrounded in the gloom by their vomiting and fainting companions) is so exotic that most people might think, “that could never happen to me.” And that would probably be true.

However, this whole clutch of motivation and self-help teachers has been bugging me over recent years. Most of them are pretty small potatoes. But they promise big, and encourage people to take risks with their money, relationships, future, and careers that they might not otherwise take. The cumulative effect of little damages everywhere can be very destructive indeed. I’m worried that the general public might be even more at risk as the economy continues its stagger, stagger, crawl mode. These are emotional frontiers we’re in, folks, and the woods are lousy with snake oil salesmen – people who promise to give you a breakthrough secret to life in a week or a weekend, for the price of a semester of college or a small car.

I have had in my bookshelf for a couple of years now the book, SHAM, by Stephen Salerno. And I’ve been really reluctant to read it. Primarily because I knew he would blow the lid off of the mechanics behind self-help gurus and their business models. And at the time I was also reading Martin Seligman (the very legitimate founder of the very legitimate positive psychology movement), and I was also dabbling in more than a little Jack Canfield, Tony Robbins, Marianne Williamson and even Joel Osteen. And, frankly, I still like the way their messages make me feel. And while I certainly didn’t buy The Secret’s promises hook, link and sucker (I mean, sinker), having grown up in a family whose mantra was mainly, “ain’t it awful, ain’t it tragic,” I knew there is definitely something to be said for willfully focusing on the positive side of things. A positive attitude is more conducive to creative thinking and endurance during a time where everything seems to be hitting the fan. At least it makes the ride a little more tolerable.

But I also know a manipulative head-game when I see one. (At least I hope I do.) I certainly learned to recognize the signs when I bought into one, much to my ever-lasting regret pretty quickly thereafter. So, I thought I’d lay out a list of danger signs for you – with the hopes of helping you keep your money in your pocket. (I get the fact that this could mean that I might miss out on a few sales of my own books – but at the end of this post I’m actually going to offer you my first book for free. I won’t even ask you for your email address as one of those cheesy quid pro quo gambits.)

Avoid any course with titles containing such words as “breakthrough,” “success,” “transform,” “dream,” “vortex”and whose tuition includes a comma. Speaking from personal experience here. These kinds of courses are mostly warmed over material drawn directly from the texts of books that you can purchase for $20 to $30. There will be much playing of John Denver and hugging of total strangers — most who look like they either haven’t been hugged in decades or they’re really really really looking forward to hugging you. The break times are dedicated to urging you to sign up for the advanced course at twice the price (but today – and only today – slashed to the same amount you just paid for the basic course). My memories of those break times involve softly trance-inducing singing from the stage and a certain zombie-ness of the people moving to the back of the room where tables are conveniently set up, where staffers cheerfully accepted credit cards. Did I get anything of value from that basic week? Yes…my mastermind group is still intact after almost five years. We meet on the phone every other week and have become supportive friends. But have our circumstances changed significantly since we met that that “breakthrough” week? Nope. (As you can imagine, I’m usually the cranky one on our phone calls.)

If you go to any course with a title that includes the words “spirit,” “warrior,” “vision quest,” make sure there is an EMT on call at all times before laying your money down. Most spiritual quests are flat-out scary. Who are these people to say they know the way, and will lead us there through a regimen of fasting, meditation and bodily deprivation? The way people refer to spirituality as Spirit, as if Spirit is their next door neighbor with handy cable piracy skills, is revolting. And the way white Americans romanticize the mysteries of Native American life and traditions is deeply hypocritical or willfully shallow. If they’re so enchanted by the Native American way, how about coming out to the Southwest, don’t stop at the spas or casinos, and spend that week teaching Native American children to say no to crystal meth addiction and alcoholism? Share the inspiring benefits of your own education, skills and privilege, rather than trying to siphon off a few sips of mysticism from authentic traditions that you will never get anyway?

If someone wants to teach you how to be rich (for whatever price), first find out how he got rich himself. Look at the frequent fliers of this particular line of work, and you’ll find out that most of them got rich by sticking their hands into pockets of people just like you (and me). And they’re getting richer. Did he ever grow a company, other than the staff of eager minions he has working for him now? Did he turn around a major corporation? Did he emerge from his own family of alcoholics and desperados to blaze his own trail by making something or contributing something useful to society (that is other than an ultra-expensive retreat)? Is he an unimpeachable researcher who has the gift of translating esoteric, hard-to-understand information into immediately useful ideas that anyone can have for the price of a book? That might be someone worth paying some attention to.

When someone tells you that you’re nowhere without his secrets or gift, laugh and walk away. Need I say more? Okay, I will. I know of one so-called Buddhist guru (she’s American) who actually replaced the words “Higher Power” in the 12 Step Program with her own name. That’s amazing. But what’s even more amazing is that hundreds of otherwise intelligent people said, “Duh, okay.”

Just say no to any product marketed to you via email by someone you’ve never heard of but endorsed by someone you have. These people exchange mailing lists, knowing full well that purchasers of self-help products are the most likely to come back for more and more. The cynicism is mind-blowing.

Avoid self-help books that were Number 1 on Amazon for, like, three hours one day. Again, it’s the lists at work. These people know how to game the system and they use each others’ lists to snag that coveted spot, even for an instant. This way they can call themselves “bestselling authors.” Big whup.

Don’t give up your own dreams. Life is full of true mysteries. My personal favorite one is the mystery of synchronicity. I’m a total sucker for those stories, and I have true, first-hand stories of my own that would curl your hair. But I wouldn’t bet the ranch on a synchronicity that I perceive to be an omen. (Even though, in my heart of hearts, I kind of hope it is.)

We all need fresh infusions of inspiration now and then. And personal growth does involve keeping your mind open and venturing into uncomfortable zones now and then. But no breakthrough experience should involve group puking or even close bodily contact with strangers to the strains of “Sunshine On My Shoulders.”

Keep your wallet in your pants. Or purse.

(Now for the free offer: I will give you a free copy of my very first book, Find Your Calling, Love Your Life. For absolutely nothing. Not even your email address. Just click the green button on the home page of Unlock the Hidden Job Market, and it will lead you to free downloads. You can also have a free sample chapter of our new book, Unlock the Hidden Job Market. Naturally, Duncan and I would love it if you also purchased that book. But you know what? You don’t have to.)

Are You Too Shy To Network?

My friend Patricia is probably the only person I would call a natural networker. Her worldly possessions have been in storage for most of the last 10 years as she goes where her heart tells her to (always beautiful places: Hawaii; Aspen; Naples, FL; San Diego; hey! Why not?). Jobs and projects fall into her lap no matter where she goes (and right now she’s in Austria after having spent a couple of weeks in Spain). She always has friends to stay with or a house to borrow. I would say she’s female version of Tim Ferris. But she’s her own self. And she makes her way in the world through relationships she builds along the way.

You ever have one of those right-words-at-the-right-time moments that blasts all your illusions away? Patricia gave me the right words at the right time and showed me the way to think about networking. It was a few years ago while she was visiting me on Cape Cod. I was feeling rudderless, pitiful, unnecessary, unwanted, all those un’s that make it such a drag to get up in the morning. Patricia and I were sitting in the livingroom wrapped in blankets and drinking coffee (well, she was drinking herbal tea, of course). I was saying that I just couldn’t bring myself to knocking on Cape Cod businesses begging for a job. And she gently said this:

“It’s not about what you need, it’s about what you can contribute.”

Oh.

Ohhhhhhhhhhh.

I’d been thinking about networking all wrong! It wasn’t about what a pitiful needy, loser, user I was. It was about letting the world know that I was here to help. Patricia certainly isn’t a needy, loser, user. She moves through the world like a queen (in a good way), and people take their cue from her – treating her accordingly. And she benefits a lot of lives as she goes. She may not have a permanent address (other than her Naples PO box). But she has real friends who love her, and she earns an honest living (thanks to laptops and cell phones), growing spiritually, emotionally and professionally along the way.

You may not want to live the life that Patricia has (although, for me, every time she breezes through Santa Fe, where I live right now, ever fiber of my being screams ROAD TRIP!). And you may not have the flexibility of treating the entire planet as your own personal marketplace.

But then again, maybe you do. At the very least the marketplace that you most naturally belong to needs you! But it may not know you’re there. If your resistance to networking is keeping you shy, I don’t blame you. So maybe the thing to do is examine your beliefs around networking. And maybe change your mind just a little.

Networking is a waste of time. It could be, depending on what you expect from your networking activities. If you want a job right this very minute (of course you do, just bear with me here for a minute), you’re probably going to think that networking activities are a waste of time because what are the chances that any given networking encounter will result in a job offer? To be honest – practically zero.

Yes, I get that you need a job – right this very minute. And networking will eventually bring you that job. But it’s a cumulative effect kind of thing. One person leads to another who leads to another who leads to five others. As my coauthor for Unlock the Hidden Job Market, Duncan Mathison, says: Networking is about planting seeds. Lots and lots of them. Some will sprout. But the more networking you do, the more of those seedlings will sprout. And some – not to drive a metaphor in the ground or anything – will bear fruit.

Still not convinced? What are the chances that staying at home will result in a job offer? Guaranteed: Zeeee-roe.

Most of the people I meet at networking events are people who are out of work themselves. That's probably true. Those networking events are the worst. They suck the life right out of you. They waste your time. And feed your growing sense of despair and overwhelm. So. Stop going to them.

Networking is not about going to networking events. It’s meeting people one-on-one, showing sincere interest in what they do, your shared industry or profession, your community, future trends, ideas, etc.

This isn’t to say that you shouldn’t network with other people who are out of jobs. But still make those one-on-one events, high-quality conversations where both of you end up with a growing list of ideas, connections, phone numbers, companies, introductions.

People don’t want to meet me. How do you know? Somewhere someone needs you. And that will only happen if you get the heck out of the house.

Just because you don’t have a job, that doesn’t mean you don’t have value and that you have nothing to contribute. People need you. To use Patricia’s philosophy: Get out and find out who they are. Under other conditions would you let negative self-talk prevent you from lending a hand where your unique strengths and gifts can really make life easier for someone? Of course not. So why let the inner gremlins have the power now?

People only want to hire to people who already have jobs. That’s a myth. If you’re unemployed right now, you actually have some advantages working for you. You’re available now. You’re not coming in with that entitled “what can you do for me” attitude. You won’t be taking their offer back to your current boss to try to snag a sweeter offer. Everyone knows that really great talent is on the loose right now because of the massive trend of lay-offs. The fact that you’re between jobs right now is not a black mark on your record. It’s just one of those things.

There’s no point in starting now, since the holidays are around the corner. Wrong. This is absolutely a terrific time to look for a job. Budgets are being formulated for Q1. So while you might not start until January 1, you’d be making great use of your holidays by networking your brains out. And just think, if everyone else thinks that there’s no point in job hunting right now, you are out there with very little competition.

For a great article on this subject, check out: T’is The Season To Follow the Money.

I look like hell. That might be true. If you’ve been stuck at home all day, not having seen the business end of a razor in weeks, it might be time to put on your go-to-meetin’ clothes (assuming they still fit) and see if your car will start.

Not judging here. In recent months I’ve been stuck at home writing books. Yoga pants and t-shirts have been my friends. My business clothes have been on the floor, serving as bedding for the cats. And just yesterday I spotted a coyote sauntering past my windows. And, while I was admiring its glossy coat and bushy tail, the thought came to me that it is better groomed that I am. I picked up the phone and made an appointment. For tomorrow. Can’t wait.

If you look like hell, you know what to do. You probably won’t look like Heidi Klum, once you’ve spruced up. But you won’t look like Tom Hanks in Castaway either.

People will know that I’m only networking because I need a job. So what? You’re not the only one looking for a job. The question is: are you the person they’re looking for? It’s up to you how they’ll regard you. They’ll take their cues from you. If you act ashamed or frustrated, they’ll pick up shame and frustration and treat you like you have a contagious disease. Figure out what it will take to behave with confidence, calm and professionalism. And do that.

Focus your conversation not on what you need but on what they need, what they think, who they might introduce you to, who you might introduce them to, etc. Remember: It’s about contribution, not need.

I’ve already done everything I can think of to get my resume into circulation. No you haven’t. Networking is not about bugging your family, friends, the Rotor Rooter man. A reader actually wrote to me saying that she gave her resume to her mail carrier.

Networking is about expanding your circles of contacts, acquaintances, colleagues. It’s about making lists of people and their phone numbers. Then picking up the phone and calling those folks. It’s difficult, I know, especially for people who don’t enjoy calling strangers. But remember, you’re calling colleagues and peers…people you have something or someone in common with.

These are people you might be able to help.

And that’s what it’s all about.

Why "Job Clubs" Are Bad For You

Not that you need the assist, but let’s make this really simple anyway. If you were desperately looking for a gallon of milk, where would you go? To a place where other people who were desperately looking for milk are hanging out? I’m guessing probably not. You’d probably go where there’s milk. Or at least talk to someone you’re pretty sure would know where to find said milk.

So what’s with this trend of job seekers joining job clubs — groups of other job seekers – all equally frustrated in the fact that they’re having trouble meeting people who might have a job possibility up their sleeve? That is not networking. That is wasting your time.

Does that sound harsh? Surely you’ll meet some very interesting, valuable people in these groups. Of course you will. But meet them under different circumstances (like a local volunteer endeavor where you gather to give back to the community, for instance), not when the only thing you have in common is a sense of expiring hope that somewhere in this world there might be a job with your name on it.

This is why these groups are bad for you:

* The time you’re spending with these people is time you could be actively meeting people who actually have leads and introductions that will eventually land you the job you’re looking for.
* They’re convened based on the commonality that everyone in the group is out of work.
* They often do not benefit from the leadership of a professional, such as a truly excellent job search advisor. A well-meaning one, maybe. But that won’t get you the job you want.
* The loudest woe-is-me’er tends to dominate the group’s culture, sending everyone into the Pit of Despair.
* The people there know less about finding a job than you do (you’re here, after all!). And pretty soon your beliefs will be skewed toward hopelessness.
* You will start to think of these meetings as actual networking events. They’re commiserating events. Commiserating events won’t get you where you want to go. No!
* Job club members are likely to be more interested in handing you their resume than really doing anything productive with yours.
* You’re likely to get a lot of stupid advice on how to create the perfect resume (there is no such thing) or put your best foot forward in a job interview (let’s make this simple too: Blow your nose, straighten your tie, be on time, be yourself, be genuinely curious about the person you’re speaking with, no pat answers, no goofy gimmicks, no begging [even subliminally], remember you’re a grown-up with tons of value to offer the world).
* You’ll feel really bad when you do land your job and you have to leave these folks behind.

So what should you be doing with your networking time? Meeting working people in their offices. Your counterparts in companies where you might like to work, preferably soon. Local professors whose expertise is your industry or profession. The membership director of the local chapter of your professional association. Your peers at companies that used to be your competition. People who work for companies or industries you’ve always been curious about but, up until recently, had been too busy working to really set aside the time to explore.

Stay away from groups – especially leaderless groups – where the only thing you have in common with these people is that you’re all looking for your next gig. You’ve got much better things to do with your time.

Locked Out by a Factor of “Too”

Locked Out by a Factor of “Too”

Feeling Discouraged? How to Re-Energize Your Job Search

Did you happen to see yesterday’s NY Times article about how the nation is flooded with millions of would-be job seekers who have just plain given up? No? Well. Don’t bother. It’s a bummer. (But I linked this article to the online page anyway, just in case you’re like me and you just have to take a look.)

Probably someone somewhere said something along the lines of “Fate favors those who don’t give up.” That only seems to make sense when you’re flying high and everything seems to be clicking in your direction. But when you’re in stagger, stagger, crawl mode, you’re thinking something else. Probably something that includes words that my mommy taught me to never say.

While I can’t change your life for you, maybe I can help you restore your faith in fate and your own future. The name of the game here is to re-energize yourself and your search. Put faith back in the saddle (hey, I live in New Mexico, what do you want?). Since I’ve been dedicating myself to the issue of finding work in rock-hard terrible times, I thought I’d share these tips with you:

1. Adjust your expectations. Ugh. Not helpful, is that? Okay. So let’s look at this just a little more closely: Depending on how old you are, your internal clock that tells you that you should have some hot prospects by now may have been set during recent boom times when all you needed as a pulse and preferably no prison record. One reason why you might be feeling the gut-punch of discouragement at this particular time could be that your clock is out of synch with the mud-slow slog of today’s job market. Know that it will take significantly longer this time to find that great job that really is out there waiting for you, and you’ll be able to handle that one-day-at-a-time approach a little more easily. Every “no” that comes your way takes you one “no” closer to that ultimate “yes.” Salespeople will tell you that.
2. Keep your funnel full. Salespeople will also tell you about how important it is to have a full and busy calendar of appointments with prospects, networking partners, information sources, etc. Knowing that you always have new opportunities coming up will keep you relatively relaxed as you deal with the one currently on your agenda. A dud meeting won’t feel so apocalyptic when you have more appointments to look forward to. Don’t let an empty calendar catch you flat-footed and discouraged. It’s awfully hard to get that funnel flowing again when it’s gone bone-dry.
3. Lay off the sugar, fat, and booze (I don’t have to mention the other stuff, right?). Comfort eating will suck the life and spirit right out of you. You’ve seen people eat crawfish in Louisiana right? It’s like that when you eat for coping. Buh-leeve me, I know. Plus, glazed-over eyes and gaposis don’t count as business casual.
4. Expand your networking. My coauthor, Duncan Mathison, for our new book, Unlock the Hidden Job Market, says that the first wall of discouragement that job seekers hit is when they’ve handed their resume out to all their friends and business contacts with the request that they pass it along to their contacts. And then they wait for a job interview to come back like a bottle in the tide. As Dr. Phil says, “How’s that working for you?” Bust out of your immediate clusters of social and work contacts and reach out to people you might not have thought of yet. Professors. Reporters. Your employed counterparts in other companies. The membership director of your professional association. Even Mom’s church friends. In our book, Duncan tells the story of one guy who got his new great job because a church friend of his mother’s had a daughter who…. You just never know.
5. Seek out networking relationships with people who truly have something to offer. Now is not the time to be codependent. You don’t to be a heartless user either, of course. (But you wouldn’t do that anyway, right?) Just like the tip from #3, keep your networking diet filled with healthy, positive people who are functioning in society. You might feel like you’re being compassionate and understanding listening to someone’s problems for the umpteenth time. You’re not. You’re being enabling. And look where it’s getting you.
6. Expand your ideas of what a great career and/or industry might be out there. The steam might have run out on your current professional train. Don’t rage against the wind that no one wants what you do anymore. What good will that do you? Think about all the different ways you can put what you do into good use. Perhaps another industry? Another customer base? Another part of the corporate organization? Maybe the government? Strip away all the external contexts that surround your skills, look at what you offer in terms of the value you bring to a potential employer. And speak to that. Who you can be, not who you once were.
7. Always be ready to talk to strangers. If you follow this blog, you know the story about how I met a guy on a plane from Albuquerque to Dallas, found out that his wife was threatening divorce if he didn’t find a job in Albuquerque. When I reached my hotel room in Connecticut that night, I sent off an email to an HR person at a big manufacturer in Albuquerque. Long story short, he got the job. And it wasn’t ever advertised. You just never know who knows whom. By the way: The missus still divorced him. Can’t win ‘em all.
8. Remember that any conversation can turn into a job lead. I once met someone in the ladies room on the 32nd floor of a mid-town NY skyscraper. Why I was in my underwear at the time is beside the point. But I was. She was the office manager of The Cousteau Society. The position of membership correspondent had just opened up. One thing led to another, and soon I was drinking Perrier and eating brie next to The Captain himself. You just never know.
9. Stop relying on the system. Online job boards are good but they should only take up a fraction of your job search time. Maybe a few years ago, they spat out job leads like tennis balls out of those scary machines. But not anymore. You’ve got to be proactive in your job search. You say you are being proactive? Good. Now. Be more proactive.
10. Be grateful that you’re unemployed. Pretty sick, huh? The thing of it is: In this terrible market, you have to use all your time to search for that next great job. This isn’t a spectator sport anymore. You’ve got to be out there swinging. It’s said that 70% of all job opportunities are never published, so plumbing the hidden job market is the way to find that great job that’s out there waiting for you. If you were holding down a job (probably one that you wouldn’t like but would be too afraid to quit), you wouldn’t have the time to meet the people who will ultimately introduce you to the people who will have the job you would really be happy with.
11. Redesign your goals. The job will come. But it probably won’t happen today. But you can still be successful today. How many phone calls can you make today? Can you set three up more appointments? Can you research 10 new businesses or industries that might be a good fit for your skills and values. Of course you can. Every day you’ve got a job. And this is a job you can do. And once you realize how much control you really do have, you’ll start to feel re-energized.

Note from Martha: These principles were borrowed from my new book, Unlock The Hidden Job Market: 6 Steps to a Successful Job Search When Times Are Tough, which I coauthored with Duncan Mathison, who spent nearly 20 years at outplacement firm Drake Beam Morin helping executives land their next great jobs. Please pass this on to everyone you know who is out there hammering away at the job market!

Why Cooperative Employees Can Be Bad for Business

You might not have noticed this yet because it is, after all, a weekend, and you do have a life. (I, however, am stuck inside working on a book deadline...do I hear a violin playing somewhere?) But the media is all abuzz about a major blunder (not to mention ethics violations) coming out of The Washington Post, which will be printing a special “note to readers” about it tomorrow. Long story short: In an effort to gin up additional revenue sources, the marketing department thought it would be a good idea to launch high-level salons at the publisher’s house, giving media, lobbyists and other Washington, DC, power brokers relaxed, off-the-record, access to each other (hence – as the information food chain goes – public opinion). In theory a possibly good idea. I’m always looking for a good salon, aren’t you?

Here’s why it’s a bad idea: For $25,000 to $250,000, you too can be a sponsor of these salons. Basically buying your way into the public’s ear. Sort of like a tick. When you boil this scenario down to its core components, it comes out this way: The newspaper is selling extraordinary, exclusive access to its reporters. And it flies in the face of basic journalism ethics in so many different ways, it’s hard to know where to begin.

So I won’t. Unless you’re in journalism, you’re probably wondering what this has to do with your own business. Here it is: If the reports are true, the newspaper’s reporters (the ultimate individual contributor) don’t have it in them anymore to stand together as a group and go: “Uh, hello? Stupid idea!!!! We won’t have any part of it!” And because of this, they allowed the Post to thoroughly embarrass itself. It's quite possible that your quiet employees are letting you destroy your business, too. By accident, of course, but still...

According to today’s New York Times article, the Post ombudsman said that “the plan was well developed with the newsroom.” And that made me wonder, “Really?” Somehow I don’t think so. Not the Washington Post newsroom that I know from growing up in the Washington, DC, area.

Here’s what I’m thinking has really happened: The Washington Post reporters have lost heart. They are too busy doing the jobs of multiple reporters to really focus on any one thing. And they have spent recent years hearing over and over again how newspapers are a business and no one will have a job if journalists refuse to get the fundamental fact of newspaper life: It’s all about making money. Jobs are being lost right and left. Newspapers are closing around the globe. An essential component of democracy – the free press – has been compromised to such an extent I’m reminded of a line in the movie Breaker Morant when the main character casts aspersions on the virtue of a woman he dallied with: “Who’s going to miss a slice of bread off a cut loaf?”

Journalists are discovering the same thing that the rest of us are discovering: The only way to keep your sanity about your job is to not care about your work anymore.

I'm just guessing here, but here’s what might have happened inside The Washington Post: Most seasoned journalists spotted this groovy idea coming down from Marketing for what it was: A spear in the ribs of journalistic integrity; an ethics stink bomb just waiting for the rest of the media (competition) to get wind of it. Some of those journalists may have spoken up. And then got resolutely ignored. Perhaps some of those journalists already have a history of telling corporate that its desperate ideas are chuckleheaded. And some have resolved to not do it anymore, especially when they see people lose their jobs around them. Others are still doing it, but they’ve already been pigeon-holed as contrarians. So they get routinely ignored anyway.

Others just might not know any better. They’re young. They weren’t paying attention in their Legal Aspects of Journalism class – they certainly weren’t paying attention to the part about sustaining objectivity.

Others are just too plain tired. They’ve given up the fight for whatever has remained of the cherished Fourth Estate. They have lost that heart, that fight, that is supposed to be the red meat of good, solid journalism.

Result: Some young suit from corporate – who probably doesn’t know any better either – might have said to the gathered throng of silence: “So. We’re all in agreement, right? Excellent. Carry on.” And then the ombudsman gets to tell reporters from the competition that the plan “was well developed with the newsroom.”

I’m no romantic when it comes to journalism. The field has more mediocre schmoes in it than quality professionals – the same way with any profession. But the thing about journalists is that as a group they are more likely to be a gigantic pain in corporate’s backside than any other profession. And it should be that way.

So when they’re quiet – or even cooperative – with corporate on such a rotten, smarmy notion as sponsored salons, you know that you have a cadre of professionals who had the stuffing kicked out of them. And they just want to hang on to whatever jobs might be left in a dying profession.

As a result, the Washington Post might be a cautionary tale for leaders everywhere. When you suddenly hear silence from quarters where you would normally expect shrieks of outrage, that is not a good thing. That means that you have lost the heart and passion of the very people who used to care enough to send their very best.

Mediocrity prevails when really great people stand by and go, “whatever.”

How to Stay Motivated During Your Job Search

Last week I sent out a request to readers to tell me how they were punishing themselves for being out of work. Boy, that was a mistake. My inbox was flooded with emails from people truly in pain for being jobless. They expressed their suffering in alcohol abuse, isolation, insomnia, weight gain (or loss), hopelessness thinking, neglecting the kids, you name it. I got it all. So this week I’m going to focus my message on practical steps for staying positive in terribly uncertain times.

Remember, you don’t get extra points in heaven for your misery here on earth. You also don’t look smarter for being cynical. Not to belittle your suffering here (not at all), I would like to invite you to at least contain it in a sharply defined box, and not let it slosh over into all aspects of your life. Sure, when you do that, you will have really miserable people tell you that you’re just being silly, shallow, stupid by finding reasons to be happy. Let ‘em. Whole lives have been ruined by someone casually dropping their own D-bomb (D for despair, depression) on someone they just passed judgment on and then walking away from the wreckage, not realizing what they have done. Your life is your own to lead, and you owe it to yourself to find happiness wherever you can.

Listen to your heart. If people keep hammering away at you to do the "smart" thing, and your heart is telling you different, listen to your heart. Every time I ignore my instincts, heart, desires, etc., and let myself get talked into something I really don't want to do, I regret it dearly. And quite seriously and painfully.

Treat regrets like cavities. You can't erase regrets. I've tried. You can't even forget them, really. I've tried. Woulda coulda shoulda's should be treated like cavities: Permanent holes that should be identified, cleaned out from debris and the stinking ickies, and then filled with something really strong: gratitude, faith, hope, appreciation for what we have, lessons we don't need to learn again, that kind of thing.

Have a plan of action. The above-mentioned negativos would scoff at this and say, “well, duh.” Yes indeedy, duh. But here’s where I’m going with this: When you have a plan you have something to measure your progress against. Small wins – like how many phone calls did you make today? – are far more within your control than “did you get a job offer today?” Control will keep you from sliding down the muddy embankment of overwhelm. A plan will help you keep your spirits up, and that’s what we’re talking about today.

A plan will also do something else for you: It will give you something to talk about instead of your frustration. This could be especially important when it comes to talking with your significant other. In my book, Rebound, psychologist Bill Berman talks about how the stresses that he sees in marriages, especially around the job search, come from the other spouse feeling shut out. And to be “helpful,” that person starts offering up some well-meaning ideas – which, of course, as we all know, usually makes matters worse. Having a plan of action will stave off the “just get any job, already” last-ditch suggestion.

Declare a moratorium on downward spiral thinking. About 10 years ago, I was flat broke and living on Cape Cod (if you’re going to be stranded in life, Cape Cod is a good place to do that in). This was a time in the U.S. economy where it seemed that everyone was getting rich. And I couldn’t get a phone call returned, much less a paycheck. I couldn’t even keep a part-time job in a local bookstore, of all places. I was definitely in the trenches. I must have exuded some major loser vibe. So I would wallow in the question why? Why why why why why?

One day I realized that this kind of thought habit was getting me nowhere, and probably cranking up the loser vibe to glass-breaking decibels. So I gave myself permission to stop thinking like that. For just a month.

I still worked according to plan. I just gave myself permission to not feel bad about myself and my lot in life every single second of my waking (and most of my sleeping) hours. The relief was the kind of serene, heavy blanket of quiet that can only be compared to those seconds between cramp contractions. It really does feel better when it stops.

Raise your sights, don’t lower them. We’ve talked about this in this space before. Don’t go for jobs you’re clearly overqualified for because you think they’ll be a sure bet. They won’t be. Remember: entry level does not mean easy entry. And healthy hiring managers are not going to be attracted to candidates who are so desperate that they’ll take “anything.” That’s insulting to everyone, including the hiring manager. And you’d be taking away an opportunity from the person who is the right fit for that job.

Be a cluster buster. Great networking (the kind that will get you your next job) is about meeting people in totally different clusters or groups than your current selection of social and professional circles. Use all that energy that you were using beating yourself up, and channel it in the direction of meeting people you wouldn’t have otherwise met before. Seek out one-on-one meetings with these people. I’ll be talking more about that in future columns. But you can certainly teach yourself this material in the meantime. Don’t wait for me.

Don’t depend so much on job boards. They’re good but they’re limited. And every time another half million people lose their jobs (that would be monthly these days), your competition is getting stiffer and stiffer. You’ve got to make your own way. Again, I’ll tell you more about that in future blog postings. Just know that over-reliance on online postings is playing a huge role in bringing you down.

Go out and play. As I’ve mentioned to you before, there have been tons of studies done on how people are more innovative, creative, and optimistic that day after they had a good time -- not the day after they kept their nose to the grindstone. Infusing your life with fun also helps keep up your resilience. If you have children, you also get the side benefit of knowing that you’re setting a good example to the kids that happiness does not depend on a steady paycheck.

Lay off the booze. Really. And pills too.

Coddle your noodle. I know, vitamins and healthy food are expensive. But you are placing a lot of demands on your mind right now, putting your brain through its paces. Give yourself the brain food you need to keep it running at its best. Blueberries, strawberries, walnuts, salmon, carrots, spinach…you’ve seen this list before. Augment the food with a multivitamin, E, all the B’s. We’re talking about keeping your spirits up here, and your brain needs every possible support it can get right now. Don’t be mean to it.

Likewise, watch your explanatory style. When your phone isn’t ringing, what are you telling yourself as to the reason why? When the other person on the line is sounding peevish, is it you? One of my favorite expressions these days is “don’t believe everything you think.” If you punish yourself by assuming that everything bad or disappointing that’s happening is happening because of you, somehow, knock it off.

If you have trouble getting to sleep, you might consider relaxation or self hypnosis tapes. My favorite (and I’m just saying this, I’m not making a penny off of this recommendation) is almost any “paraliminal” from Learning Strategies Corporation. (www.learningstrategies.com) There’s one on relaxation which knocks me out. But I like almost all of them, except the one on peak performance. My preference is the ones that feature just Paul Scheele’s voice alone. The ones he does in collaboration with others make me feel rattled.

(I have trouble staying asleep. So in the middle of the night I just reach for the earplugs and start one up all over again.)

In the morning, practice mind control. My waking nano-seconds are my worst time. For decades I’d wake up with a self-abusive tape already running (it’s amazing I’d even be willing to go to sleep the night before, knowing what would be in store for me upon my waking up). A few years ago, I resolved to start up my own brain engine in the morning. So the second I felt myself coming awake, I’d intentionally tell myself all the good things I could about my life, my world, my place in it, etc.

Yes, yes. I’m aware that might come off as very Stuart Smalley to some of you – especially you cynics out there. Tough. All’s I can say is that most of us would never talk to a tender young child the way we talk to ourselves. So if you are like me and somehow got the idea that despicable self-talk was the same as emotional discipline, then you need to change your tune – especially in the morning.

Finally, take your lessons, impressions and influence from positive people who are out there enjoying life and finding ways to thrive. In Rebound, I spoke with people who were laid off and then landed happily. I wanted to talk to those folks with happy endings to report. Let the news programs focus on the dread tales of over-qualified people humiliating themselves in the job search. That’s helping them sell ads; it’s not helping you keep your spirits up. I wanted to help you keep your spirits up by showing how happy landings can and do happen.

Keeping your spirits up will be your most competitive advantage when it comes to finding your next job. Hiring managers will want to work with the person they will enjoy being with 8, 9, even 10 hours a day. Not some sad sack who says, “I just want a job, any job.”

Remember the lessons of Tigger and Eeyore in Winnie the Pooh. You want to be Tigger.

PS: Another GREAT way to start the morning is by watching this following visualization tool. It's by the folks who brought us The Secret. I don't know what I think about the Law of Attraction but I do know that an uplifted spirit is its own reward. So check this out. It's free, wonderful, and you can watch without having to sign up for anything: http://thesecret.tv/secret-to-you/

PPS: If you have a favorite way of keeping your spirits up, email me at martha@reboundyourcareer.com and I'll send you a free PDF of my first book, Find Your Calling, Love Your Life.