Feeling Discouraged? How to Re-Energize Your Job Search

Did you happen to see yesterday’s NY Times article about how the nation is flooded with millions of would-be job seekers who have just plain given up? No? Well. Don’t bother. It’s a bummer. (But I linked this article to the online page anyway, just in case you’re like me and you just have to take a look.)

Probably someone somewhere said something along the lines of “Fate favors those who don’t give up.” That only seems to make sense when you’re flying high and everything seems to be clicking in your direction. But when you’re in stagger, stagger, crawl mode, you’re thinking something else. Probably something that includes words that my mommy taught me to never say.

While I can’t change your life for you, maybe I can help you restore your faith in fate and your own future. The name of the game here is to re-energize yourself and your search. Put faith back in the saddle (hey, I live in New Mexico, what do you want?). Since I’ve been dedicating myself to the issue of finding work in rock-hard terrible times, I thought I’d share these tips with you:

1. Adjust your expectations. Ugh. Not helpful, is that? Okay. So let’s look at this just a little more closely: Depending on how old you are, your internal clock that tells you that you should have some hot prospects by now may have been set during recent boom times when all you needed as a pulse and preferably no prison record. One reason why you might be feeling the gut-punch of discouragement at this particular time could be that your clock is out of synch with the mud-slow slog of today’s job market. Know that it will take significantly longer this time to find that great job that really is out there waiting for you, and you’ll be able to handle that one-day-at-a-time approach a little more easily. Every “no” that comes your way takes you one “no” closer to that ultimate “yes.” Salespeople will tell you that.
2. Keep your funnel full. Salespeople will also tell you about how important it is to have a full and busy calendar of appointments with prospects, networking partners, information sources, etc. Knowing that you always have new opportunities coming up will keep you relatively relaxed as you deal with the one currently on your agenda. A dud meeting won’t feel so apocalyptic when you have more appointments to look forward to. Don’t let an empty calendar catch you flat-footed and discouraged. It’s awfully hard to get that funnel flowing again when it’s gone bone-dry.
3. Lay off the sugar, fat, and booze (I don’t have to mention the other stuff, right?). Comfort eating will suck the life and spirit right out of you. You’ve seen people eat crawfish in Louisiana right? It’s like that when you eat for coping. Buh-leeve me, I know. Plus, glazed-over eyes and gaposis don’t count as business casual.
4. Expand your networking. My coauthor, Duncan Mathison, for our new book, Unlock the Hidden Job Market, says that the first wall of discouragement that job seekers hit is when they’ve handed their resume out to all their friends and business contacts with the request that they pass it along to their contacts. And then they wait for a job interview to come back like a bottle in the tide. As Dr. Phil says, “How’s that working for you?” Bust out of your immediate clusters of social and work contacts and reach out to people you might not have thought of yet. Professors. Reporters. Your employed counterparts in other companies. The membership director of your professional association. Even Mom’s church friends. In our book, Duncan tells the story of one guy who got his new great job because a church friend of his mother’s had a daughter who…. You just never know.
5. Seek out networking relationships with people who truly have something to offer. Now is not the time to be codependent. You don’t to be a heartless user either, of course. (But you wouldn’t do that anyway, right?) Just like the tip from #3, keep your networking diet filled with healthy, positive people who are functioning in society. You might feel like you’re being compassionate and understanding listening to someone’s problems for the umpteenth time. You’re not. You’re being enabling. And look where it’s getting you.
6. Expand your ideas of what a great career and/or industry might be out there. The steam might have run out on your current professional train. Don’t rage against the wind that no one wants what you do anymore. What good will that do you? Think about all the different ways you can put what you do into good use. Perhaps another industry? Another customer base? Another part of the corporate organization? Maybe the government? Strip away all the external contexts that surround your skills, look at what you offer in terms of the value you bring to a potential employer. And speak to that. Who you can be, not who you once were.
7. Always be ready to talk to strangers. If you follow this blog, you know the story about how I met a guy on a plane from Albuquerque to Dallas, found out that his wife was threatening divorce if he didn’t find a job in Albuquerque. When I reached my hotel room in Connecticut that night, I sent off an email to an HR person at a big manufacturer in Albuquerque. Long story short, he got the job. And it wasn’t ever advertised. You just never know who knows whom. By the way: The missus still divorced him. Can’t win ‘em all.
8. Remember that any conversation can turn into a job lead. I once met someone in the ladies room on the 32nd floor of a mid-town NY skyscraper. Why I was in my underwear at the time is beside the point. But I was. She was the office manager of The Cousteau Society. The position of membership correspondent had just opened up. One thing led to another, and soon I was drinking Perrier and eating brie next to The Captain himself. You just never know.
9. Stop relying on the system. Online job boards are good but they should only take up a fraction of your job search time. Maybe a few years ago, they spat out job leads like tennis balls out of those scary machines. But not anymore. You’ve got to be proactive in your job search. You say you are being proactive? Good. Now. Be more proactive.
10. Be grateful that you’re unemployed. Pretty sick, huh? The thing of it is: In this terrible market, you have to use all your time to search for that next great job. This isn’t a spectator sport anymore. You’ve got to be out there swinging. It’s said that 70% of all job opportunities are never published, so plumbing the hidden job market is the way to find that great job that’s out there waiting for you. If you were holding down a job (probably one that you wouldn’t like but would be too afraid to quit), you wouldn’t have the time to meet the people who will ultimately introduce you to the people who will have the job you would really be happy with.
11. Redesign your goals. The job will come. But it probably won’t happen today. But you can still be successful today. How many phone calls can you make today? Can you set three up more appointments? Can you research 10 new businesses or industries that might be a good fit for your skills and values. Of course you can. Every day you’ve got a job. And this is a job you can do. And once you realize how much control you really do have, you’ll start to feel re-energized.

Note from Martha: These principles were borrowed from my new book, Unlock The Hidden Job Market: 6 Steps to a Successful Job Search When Times Are Tough, which I coauthored with Duncan Mathison, who spent nearly 20 years at outplacement firm Drake Beam Morin helping executives land their next great jobs. Please pass this on to everyone you know who is out there hammering away at the job market!

Why Cooperative Employees Can Be Bad for Business

You might not have noticed this yet because it is, after all, a weekend, and you do have a life. (I, however, am stuck inside working on a book deadline...do I hear a violin playing somewhere?) But the media is all abuzz about a major blunder (not to mention ethics violations) coming out of The Washington Post, which will be printing a special “note to readers” about it tomorrow. Long story short: In an effort to gin up additional revenue sources, the marketing department thought it would be a good idea to launch high-level salons at the publisher’s house, giving media, lobbyists and other Washington, DC, power brokers relaxed, off-the-record, access to each other (hence – as the information food chain goes – public opinion). In theory a possibly good idea. I’m always looking for a good salon, aren’t you?

Here’s why it’s a bad idea: For $25,000 to $250,000, you too can be a sponsor of these salons. Basically buying your way into the public’s ear. Sort of like a tick. When you boil this scenario down to its core components, it comes out this way: The newspaper is selling extraordinary, exclusive access to its reporters. And it flies in the face of basic journalism ethics in so many different ways, it’s hard to know where to begin.

So I won’t. Unless you’re in journalism, you’re probably wondering what this has to do with your own business. Here it is: If the reports are true, the newspaper’s reporters (the ultimate individual contributor) don’t have it in them anymore to stand together as a group and go: “Uh, hello? Stupid idea!!!! We won’t have any part of it!” And because of this, they allowed the Post to thoroughly embarrass itself. It's quite possible that your quiet employees are letting you destroy your business, too. By accident, of course, but still...

According to today’s New York Times article, the Post ombudsman said that “the plan was well developed with the newsroom.” And that made me wonder, “Really?” Somehow I don’t think so. Not the Washington Post newsroom that I know from growing up in the Washington, DC, area.

Here’s what I’m thinking has really happened: The Washington Post reporters have lost heart. They are too busy doing the jobs of multiple reporters to really focus on any one thing. And they have spent recent years hearing over and over again how newspapers are a business and no one will have a job if journalists refuse to get the fundamental fact of newspaper life: It’s all about making money. Jobs are being lost right and left. Newspapers are closing around the globe. An essential component of democracy – the free press – has been compromised to such an extent I’m reminded of a line in the movie Breaker Morant when the main character casts aspersions on the virtue of a woman he dallied with: “Who’s going to miss a slice of bread off a cut loaf?”

Journalists are discovering the same thing that the rest of us are discovering: The only way to keep your sanity about your job is to not care about your work anymore.

I'm just guessing here, but here’s what might have happened inside The Washington Post: Most seasoned journalists spotted this groovy idea coming down from Marketing for what it was: A spear in the ribs of journalistic integrity; an ethics stink bomb just waiting for the rest of the media (competition) to get wind of it. Some of those journalists may have spoken up. And then got resolutely ignored. Perhaps some of those journalists already have a history of telling corporate that its desperate ideas are chuckleheaded. And some have resolved to not do it anymore, especially when they see people lose their jobs around them. Others are still doing it, but they’ve already been pigeon-holed as contrarians. So they get routinely ignored anyway.

Others just might not know any better. They’re young. They weren’t paying attention in their Legal Aspects of Journalism class – they certainly weren’t paying attention to the part about sustaining objectivity.

Others are just too plain tired. They’ve given up the fight for whatever has remained of the cherished Fourth Estate. They have lost that heart, that fight, that is supposed to be the red meat of good, solid journalism.

Result: Some young suit from corporate – who probably doesn’t know any better either – might have said to the gathered throng of silence: “So. We’re all in agreement, right? Excellent. Carry on.” And then the ombudsman gets to tell reporters from the competition that the plan “was well developed with the newsroom.”

I’m no romantic when it comes to journalism. The field has more mediocre schmoes in it than quality professionals – the same way with any profession. But the thing about journalists is that as a group they are more likely to be a gigantic pain in corporate’s backside than any other profession. And it should be that way.

So when they’re quiet – or even cooperative – with corporate on such a rotten, smarmy notion as sponsored salons, you know that you have a cadre of professionals who had the stuffing kicked out of them. And they just want to hang on to whatever jobs might be left in a dying profession.

As a result, the Washington Post might be a cautionary tale for leaders everywhere. When you suddenly hear silence from quarters where you would normally expect shrieks of outrage, that is not a good thing. That means that you have lost the heart and passion of the very people who used to care enough to send their very best.

Mediocrity prevails when really great people stand by and go, “whatever.”